Guess what?

‘Food is ready!’ That’s a sentence I loved hearing when I was little. It brought out the humanity in me to the fullest because ‘You are what you eat’, according to some dieticians.


Enough of me! You might be wondering, ‘Leke is supposed to be writing about #TheInspiredDream, why is he now talking about food. Well, the first answer is because I love food and I know you do too, if it’s a lie, send me your dinner ???? (smiles). The second reason is because our interviewee today loves food as well, as a matter of fact, she is in the business of food.


Ojuolape Arojo is our #TheInspiredDream of today. She is the CEO of Applecart Nigeria, a company that takes the stress of going to the market from it’s customers.

Ojuolape Arojo holds a Masters in Innovation, Entrepreneurship and Management from Imperial College London. Her passion for entrepreneurship was ignited when she teamed up with her school mates to start up a business while still in secondary school. Since then her commitment to solving problems has brought her through a path that arrived at Applecart, her current start-up.


She says, “Think of your egusi, ogbono, stockfish and a lot more foodstuff all delivered fresh to your doorstep without the  “market wahala”.
What an excellent way to save time and avoid stress.”

Applecart started in 2014
and has been waxing strong since then. One key challenge they have faced is logistics.


According to Ojuolape, “traffic in Lagos is unpredictable and our promise is to purchase and deliver fresh. We are  constantly striving to exceed customer expectations with this.”

How does she source her raw materials? She says, “We source from local markets were we have built supplier relationships. We partner with the right suppliers to help us deliver quality products to customers. We aim to have grown our coverage in Lagos and also expand our product offering to cater for even more needs in next 3 years.”


She emphasizes, “our ultimate goal is to make online grocery shopping ubiquitous so that Nigerians can tick that off their list and invest their time with their family, doing things they love and enjoying more leisure.”

What advise does Ojuolape have for start-up entrepreneurs, she says: “Start something you’re passionate and convinced about. The beginning can be challenging and you need an inner drive to keep you going.”


Ladies and gentlemen, it’s been a pleasure once again to bring to you inspiring stories of people doing their bit to shape the economy.

Kindly subscribe below and share to your friends.

I’m yours truly,
Leke Ademo
(Ghost Writer and Publisher Extraordinaire)


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