Putting your site in an online directory is very important if you want to rank well on the internet and if you actually want to be found. Think about it this way, when you link up with those who have a say, those that are looking for them are likely to find you. According to internetlivestats.com, we have over 3.9 billion internet users in the world. These are the people who are likely to find you on the internet. But there’s a little problem. We also have over 1.8 billion websites in the world too! So getting found becomes even more fierce.
There are many ways to be found, if you understand how SEO works, you can rank for keywords and be found, but everyone is still competing for that first page on Google SERP. What then is an easy way out – Online Directories. For my post on online directories, you can register on, click here. In this article, my goal is to give you reasons why you should even consider using online directories in the first place.
Number One – It’s a Free Option to get found
Not all online directories are free, but there are a lot of free directories that help you showcase your products and services. For a starter in the online world who may not have so much to spend on ads in a bid to getting found by prospective clients, it’s important to get use these online directories.
Number Two – Search Engines Favour Them
Online Directories have a high ranking on search engines like google, bing, etc. For this reason, it makes it easy to be found when you use the right keywords. Here’s a trick, when using these sites, make such you find out keywords that are peculiar to your industry. For instance, when people want to search for what we do at the inspired dream, they would most likely not search for ‘The Inspired Dream’, they might seearch for ‘Nigerian Blogs, ‘Entrepreneurship’, business blogs, etc. When they do, if we use these keywords, we would be found. Because there is huge competition, we would most likely be found through a directory we would link to our site eventually.
Number Three – It’s a Brand Marketing Strategy
In the online marketing space, there’s something called remarketing. It’s a process of marketing to the people who have either heard or seen your brand elsewhere. Every top marketing agency uses this. Let me give you an illustration. Have you ever seen an ad on facebook, and by the time you open instagram. you see the same ad. Its as if the company is following you right? That’s the work of remarketing, they are simply trying to make you familiar with them. What usually happens is that, at the first time you might not have had any intention to click on the ad, but because you saw it again, chances are that you might just want to check what it is.
In the same way, there is nothing like too much exposure, as a business, you need to be found and constantly so. Use every means to locate let your prospects find you.
That’s it!
Hope you learnt some thing. Don’t forget to check this link for 50 online directories to start with and get found today.
I’m yours truly,
Leke Ademo,
Your Personal Brand Strategist
