1. Who uses this magazine?

  Bridgeafrique magazine is read by :

a.  Africans in diaspora all over the world
b. Chinese businessmen and organizations seeking business investment,  partnership, distribution, and expansion of their products and services in Africa
c. Chinese are interested in African culture, tourism, music, and movies.

2. What type of distribution channel of this magazine.?

Channels are direct, indirect, exclusive, and strategic channels of distribution.

a. Our direct sales are retailers, sales teams, and those that buy at conferences, workshops, trade networks, or trade missions we attend or are invited to. Also to mention are those that request through the internet and those that visit our online websites.

b. Our indirect channels are wholesalers or distributors that we send and courier produced magazines to, in Africa,  Canada, the USA, and Europe.

c. The exclusive channel of sales distribution is the arrangement we have with organizers of various exhibitions, trade fairs we attend, to include the Bridgeafrique conference bag pack with our Magazines for attendees and participants.

d. The strategic channels of distribution are with all advertisers in Bridgeafrique by buying 500 pieces of our magazine and give to their business partners and customers and during their company events.

3.  How is the media coverage of this magazine?

a.The number of copies produced and circulated within China and beyond every quarterly range between 30-50,000 while we encourage more productions (Hard copies) anytime the need arises from any of our regional offices.   

b. Prints, TV, and digital media always cover any activities that involve prominent and high net worth Africans we cover in our magazines. Like when we presented Bridgeafrique magazine to the president Buhari through his press secretary (see photo below). And also with an interview of Nigerian consul general to Shanghai (cover page of Gabon edition).

c. The magazine is always embedded with audio summaries of stories, contents, and advertisements that are being used by some radio stations in Nigeria and on the internet.

d. Cross-border media coverage.
The invitation to miss Gabon to China by Bridgeafrique to Shanghai jewelry was well covered both in Shanghai and Gabon. See the attached picture and the video is online.

e. China media coverage. Every conference or workshop Bridgeafrique team is invited to for partnership is always covered in the African and Chinese media and of course, on each edition of the Magazine. See some of the list and pictures of activities and partnership conferences attached below. 

 

  In summary, Bridge Afrique Magazine has succeeded in being a regular reading material for top government officials in China, particularly those whose jobs entail international relations and African affairs. Our regular features on investment opportunities across Africa and Chinese involvements on the continent is the main reason for their interest. This has led to Bridge Afrique Magazine being selected as the official media partner for The Belt and Road Africa Economic Promotion Investment Center (BRAEPIC), which operates under the auspices of the Forum on China- Africa Cooperation (FOCAC). The magazine is also a favorite in the diplomatic community in China and they steadily purchase copies for distribution at their embassies/ consulates.  Last but not least is the black/African community all over China, because of the way we help promote better understanding between the host and Diaspora communities, through insightful reports on culture, entertainment, sports, and lifestyles to show our shared humanity.  

 

         

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